Ministry of Tourism has launched a nationwide initiative namely, Dekho Apna Desh - Peoples' Choice 2024with an objective of obtaining the public perception on the best tourist attractions across various categories (Spiritual, Cultural & Heritage, Nature & Wildlife, Adventure activities and Others) for developing them into world-class tourist destinations.
2. As part of the exercise, a microsite has been developed leveraging MyGov Platform enabling citizens to choose their preferred tourist locations covering different categories.
3. Dekho Apna Desh - People's Choice 2024 campaign commenced on 7th March 2024 by Hon'ble Prime Minister with the key objective of creating campaign awareness/performing promotional activities to increase citizen's participation/Jan Bhagidari through multiple channels. The Ministry of Tourism is keen to collaborate with all other Ministries and the State/UT Governments to maximize the participation of citizens in this campaign.
4. Ministry of Tourism has requested MEA's support in spreading the campaign - Dekho Apna Desh People's Choice 2024 through citizen service channels, websites and social media handles connected with MEA.
5. In this regard, Ministry of Tourism has requested that all Indian Missions abroad may display Banner Ad of this campaign on their Landing Page and App. The reference links for creatives are mentioned below that can be used for above mentioned purposes like printing (display of standees at various locations) and other marketing communications.
Reference Links:
Creatives link:
